Insights

Mobile, loyalty and customer value

How established brands are using mobile to grow revenue and keep customers for longer.

Featured case study

KCOM goes mobile: why a full-fibre provider added eSIM for its customers

Home and mobile from one trusted local provider, with a members-only price that rewards loyalty.

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For brands with large customer bases

Telecoms and broadband

Why every broadband provider is adding mobile, and how to do it without building a telco

The bundle is back. What it takes to launch, and what to hand off.

Build, buy or partner? The real cost of launching a mobile brand

The three routes to market compared on cost, time and risk.

The churn maths of bundling

What a second service does to customer lifetime value, with sourced industry data.

Brand-led mobile networks beyond telecoms

How retail, banking and membership brands are putting their name on the home screen.

Sports, entertainment and creators

Mobile networks for fans

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Why SmartLess Mobile’s purpose is the key to its success

What a celebrity-led network teaches brands about purpose.

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Beyond the pitch: why top football clubs are launching their own mobile networks

Clubs are membership brands with millions of loyal fans.

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Beyond the stage: rock and roll energy goes mobile

How artists turn fandom into a monthly relationship.

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MrBeast Mobile: why a mobile network makes sense for creators

Owning the channel instead of renting it from an algorithm.

Want to talk about your customers?

A 30-minute call to model the opportunity across your base.